“Of those four reasons, we can only influence two,” he says. They are relocation (“I moved away”) at 36% utility (“I stopped using it”) at 23% overcrowding at 19% and changing financial circumstances at 17%. Research conducted by Gerry Salmon, the owner of GCB Consulting, in Wellington, New Zealand, which works with the Les Mills clubs, quantifies the four main reasons for membership termination. Depending on how one calculates, it’s either the third- or first-most important contributor to attrition. It’s hard to assess or to over-estimate the negative effects of overcrowding. Calculating the Capacity Equation at Your Gym But because the issue is serious, the price tag involved is relatively small, and the payoff can be significant, clubs are beginning to attend to it conscientiously, worldwide. The challenge of capacity management isn’t simple, and the solutions aren’t nearly as straightforward as simply buying another treadmill. “What we found at Les Mills was that by focusing strongly on improving capacity management we were able to serve more people more often throughout the day.” “We all want to grow the club industry, but we’re limited by our locations and our bricks and mortar, which dictate how many members we can attract, serve, and retain,” she says. The underlying cause, the condition creating all of these symptoms, is overcrowding.Īnd the wonder drug, in this case, is a strategy known as capacity management.Ĭarrie Kepple, the owner of Styles Studios Fitness, opening this year in Peoria, IL, learned about the consequences of overcrowding, and the need to constrain it, during the time she served as the club manager of Les Mills Newmarket, a 20,000-square-foot facility in New Zealand. The problem is not a poorly designed facility, too little equipment, or an incompetent staff. And, although there’s an endless expanse of treadmills, not one of them is free to use, either now or in the foreseeable future. There aren’t any spots left in the group X class, no benches or dumbbells to be had. It is those habits that, in the end, will ultimately define success.For the club owner or operator, the symptoms are easy to overlook or ignore.īut for the club member, they’re impossible to ignore-insidious, annoying, and cumulative in their impact. Discipline develops confidence and patience.ĭiscipline builds consistency and consistency yields habits. Motivation in and of itself typically fails to build other qualities necessary for advancement, but discipline does. There is another clear line defining the difference between motivation and discipline. You can thank motivation for the first three weeks or so of your successful gym attendance, but after that you need to credit discipline. Discipline means repetitive – and sometimes boring – action. The keys to discipline are practice and consistency. Another way to think of it is having the ability, not necessarily the desire, to do what you need to when you least want to.įailure to get up when the alarm rings, the inability to walk away from a late night of partying before game day or eating a doughnut when you have committed to no processed sugar are all failures of discipline - not motivation. Discipline, as I define it, is the ability to do what is necessary for success when it is hardest to do so. If motivation won’t help you reach your goals, what will? In other words, don’t totally discount the value of motivation, but don’t count on it to last long either because it won’t. Motivation helps with short-term objectives, but is virtually useless for objectives that require a greater length of time to accomplish. When people buy gym memberships, they have the best of intentions in mind, but the commitments are made in a charged emotional state. If someone attempting to get in shape is reliant upon this reaction to propel them towards working out, they are almost sure to burn out, just like with a resolution. Think of it this way: No one can laugh or cry indefinitely, and that is exactly how we know that motivation will fail.Įmotion is a chemical release yielding a physiological response. But since motivation is based on emotion, it can’t last long. For some, a New Year’s resolution can serve as a motivator. Motivation is driven by emotion and that can be positive, as long as it is used for a short-term objective. But when there is no immediate objective or goal in site, getting up that early is much harder. Personally, I have no issues getting up on a cold and dark morning to train when a competition is drawing near. It took me years of experience and research to figure out why, but I believe she was right. Years back, when I was at the Olympic Training Center in Colorado Springs, Colorado, one of the sports psychologists told me that motivation is a lie.
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